🖼️“Why do you still make renderings when there’s ChatGPT now?”

A client asked me this a few weeks ago.

Not provocatively — genuinely curious.

I smiled.“You mean ChatGPT can replace 3D rendering?”

“Well, now there’s AI… I figured you can do everything with it.”

“So… it handles the layout? The lighting? The materials? The product specs?”

“Well, no. But maybe it gives you a base to work from?”

“And you finish it?”

“Uh… actually, I was hoping you would.”

Three weeks later: “Hey Antonio, I tried something with AI…Can you fix it?I have no idea if the furniture fits, the sofa doesn’t exist, and I think the walls are off.”

🎯 That’s where it all cracks.

AI can inspire. It can help generate ideas. But it doesn’t connect your choices to reality.

It doesn’t know the real size of your room, the delivery times, the depth of a wardrobe or the angle of light at 3pm. It doesn’t talk to your carpenter. It doesn’t care if the tile you like is out of stock or if your socket ends up behind a radiator.

📐 A rendering isn’t just an image. It’s a tool that translates vision into execution. It helps avoid mistakes, delays, and costly improvisation.

AI didn’t kill our job. It just made it more obvious who really knows how to design.

👉 So sure — use AI to imagine your space. But if you want it to actually exist…You’ll still need someone who understands design, dimensions, and decisions.