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Step inside the workflow of an interior designer — from first sketch to final styling. A methodical, creative process built around real-life needs.

AI can spark ideas — but it can’t replace experience. Here’s what really happens when clients think ChatGPT (or any AI) can do the job of a 3D designer. Spoiler: it can’t measure, coordinate, or make your sofa fit through the door. A short story about illusions, reality, and why rendering is still a craft.

Discover the intricate work behind a simple render. Learn how 3D modeling, texturing, and lighting come together to create stunning visualizations that bring interior design ideas to life. Understand why a render is more than just a beautiful image—it's a powerful tool for communication and design.